Our Palette

Our color palette has three layers: primary, secondary, and neutral. Our communications lean heavily on our primary colors, but pull from the supporting palettes to keep layouts from becoming too stale or one-dimensional.

Primary Colors

The primary palette should be dominant on all communications, but it will also mix with the supporting palettes to build color schemes that are complementary and balanced.

Secondary Colors

Our secondary palette complements the primary colors and creates flexibility so that communications can shift for various needs. Secondary colors should never be used exclusively or more prominently than the primary palette.

Neutral Colors

Our neutral palette works to keep compositions from feeling too saturated or overwhelming.