David Wallace
Associate Professor of Business Administration and Chair of Business, Marketing and Entrepreneurship
Department:
School Of Business And Economics
Email:
Office Number:
State Farm 313
Areas of Study
- Marketing
- Business
Education
- B.A. - University of California, Santa Cruz (Philosophy)
- M.B.A. - Gonzaga University
- Ph.D. - Washington State University (Marketing)
Academic and Research Interests
- Channel of Distribution Strategies
- Service Delivery
- Inter-firm Relationships
- Internet Marketing
Ongoing Research
- Multiple Channel Distribution
- Inter-firm Promotion Management
Classes Taught at IWU
- Principles of Marketing
- Marketing and Social Responsibility
- Consumer Behavior
- Marketing Research
Memberships
- American Marketing Association
- Society for Marketing Advances